Apple iAd is a new and revolutionary mobile advertising platform announced during iOS 4 presentation. Jobs said that they love that there are huge apps available for free on the AppStore. Developers of free apps earn their money by running ads. But as Jobs said most advertisement platforms available now sucks. Apple iAd is created to help developers to make some money and keep free apps free.
Apple iAd is breakthrough in mobile advertising approach. Apple iAd is all about connecting interactivity and emotions. iAd is not like any advertisement seen before on mobile devices. It looks like a full featured apps. Advertisement is built using HTML5 and CSS3 and provides lots of opportunities for advertisers to tell about their product. iAd allows advertisers to include audio, video, maps and lots of other thing right inside this ad. What is also exciting is the possibility to download or buy apps right inside the ads without even going to iTunes!
Apple iAd is absolutely painless for users – when user clicks on the ad banner advertisement is shown full screen providing user with awesome emotional and interactive ad. User can go back to the app exactly at the place where he left off anytime he want! There is a close button in the top left corner which will get back user to the app. Most mobile advertisement platforms do not provide such possibility, that’s why user may avoid clicking ad banner even he interested in advertised product.
Apple iAd provide possibility for people to know a lot of information about advertised product. Users are not taken off the app and it’s very convenient. That’s why Apple iAd banners has much more chances to be clicked – it’s painless for users! More clicks – more money! Developers will receive 60% of revenue what is quite fair. Apple iAd is going to dominate iPhone/iPod/iPad advertisement market.
What about developers? It’s really easy to add Apple iAd advertising to iPhone or iPad apps. You just need to add iAd.framework and put iAd banner onto your screens. Also developers need to make advertisement agreement with Apple in Developer Portal. Then you need to set up your advertisement setting, specify excluded word and that’s it – wait for revenue! :)
Apple is being widely known for innovative approach. Once again they shown us impressive solution and technology which is no doubts breakthrough – Apple iAd mobile advertisement platform!
