One of the major reasons of iPhone success is AppStore. This service despite of small revenue which it in fact generates, makes much more indirectly as far as it increases sales of iPhone, iPad and iPod.
In accordance with Piper Jaffray research profit from AppStore is only 1% of Apple’s gross profit since June 2008 when AppStore was launched.
Totally apps were sold on $1.43 billions. Apple takes only 30% which is $429 millions. Then we should subtract commission of credit card processors and cost of storage and delivery infrastructure. And after that it’s only $189 million for Apple. Gross profit since AppStore was launched is $33.7 billions. Easy to compare.
AppStore was never planned as a serious source of income, but it is a major part of Apple products. AppStore does very well in increasing sales of iPhone, iPod Touch and iPad.
81% of apps are free and average cost of Top 50 apps is $1.49. Here is a diagram showing who and how much earn on selling apps:
